Select a gangster film poster of your choice that you will analyse in relation to the questions below:
Target Audience
1. Who is the target audience for the film poster?
The target audience for this film poster would first of all be people who like gangster films in general, most likely men 18+ who enjoy crime/action films and scenes involving shootings and killing, also with a meaningful story behind it.2. What techniques have been used to target them?
The use of a slim and sophisticated font used on the word "American Gangster" would appeal more to an older audience as the font implies that this film is aimed at an older more sensible audience, also hinting that it may have a more complicated storyline, requiring the audience to have good concentration in order to follow and understand what is happening.
The use of black and white also plays on the sophisticated and older look of the poster which gains the appeal of an older audience, the use of colour also appeals more to male audience as the harsh contrast of black and white shows this is a film with a serious context and some strong character roles, the poster being primarily black implies there are large themes of darkness within the film.
Use of well known actors such as Denzel Washington have been used to target the audience as people who have seen other films he has featured in and enjoyed them, or think he is a good actor will be more likely to go and watch this film as they know it will be good due to the feature of the actor.
The contrast of the black and white on the two people in poster also shows opposing sides and will appeal to an audience who enjoy conflict and fight scenes.
Anchorage
3. What is anchorage?Anchorage
4. How has anchorage been used to make the audience clear?
5. Why is it beneficial to apply anchorage to the construction of a film poster? This should be completed as a blog post or in powerpoint titled 'Film Poster Analysis'. Be prepared to share your observations.
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