The uses and gratifications theory is a theory that tries to understand why a person would watch a film and how they may respond to it.
This theory can be used to analyse an audiences reason for watching a film for example 'escape'.
Films such as superhero or fantasy films allow people to escape from reality as while watching the film they may feel as if they are in a completely different world and it allows them to forget about their personal lives and troubles they may have, which would act as a relief therefore encouraging them to watch more films within this genre.
In terms of 'Identify' people may watch films such as scarface and look at the Lavish lifestyle of Tony Montana, seeing his come up to riches as an inspiration and mimic his traits and character in their real life trying to create a similar lifestyle.
This could also be a bad thing as their is a major use of violence in the film and people watching this might think that this sort of behaviour is acceptable and is the right way to get what they want, especially within a younger audience as they are more vulnerable to bad influences.
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